Lemon Tree Design

We are a women’s fashion and lifestyle brand with a modern laidback sense of style, an easy-going attitude, and a positive outlook on life. Lemon Tree Design was founded in 2013 by Sue O’Kane, a 3rd generation designer from Newcastle, England. Sue has an immense background in fashion from constructing garments in her parent’s factory, designing, and educating students of New Castle College to then working for well-known fashion brands such as Laura Ashley and Ted Baker.

Upon moving to New Zealand and learning about the NZ fashion industry Sue realised the immense difference in garment cost, quality, and value. Driven by passion and the need to provide kiwi women with timeless, high-quality fashion at affordable prices, Lemon Tree was founded.

We believe that every woman should be able to look and feel her best, every day. Our collection is a designer capsule wardrobe built from effortless mix and match staples, in quality fabrics and prints. Designed with the kiwi women in mind, we hold each garment’s quality to the highest standard ensuring that each piece is made to love and last.

From one woman in a small understairs cupboard to an office space with a team of five, Lemon Tree has grown rapidly. We are a team of (mainly) women, celebrating women and hopefully providing them with clothes that allow them to feel their best every day.