Garcia SS24

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    Garcia is a jeans and fashion brand with clothing for the whole family: a new women's, men's and children's collection is released every month. Garcia was born in 1972 in Italy, Urbania, where Maurizio and Isabella Garcia decided together to create the brand "Garcia".

    A few years later, a Dutch entrepreneur started importing the jeans, creating a partnership. So the Garcia brand was founded in Italy, and grew further in the Netherlands. This also created the core values: when you have a partial passion and connection, you become family that arises beyond genetic affiliations.

    In 2022, Garcia celebrated its 50th anniversary