Garcia is a jeans and fashion brand with clothing for the whole family: a new women's, men's and children's collection is released every month. Garcia was born in 1972 in Italy, Urbania, where Maurizio and Isabella Garcia decided together to create the brand "Garcia".
A few years later, a Dutch entrepreneur started importing the jeans, creating a partnership. So the Garcia brand was founded in Italy, and grew further in the Netherlands. This also created the core values: when you have a partial passion and connection, you become family that arises beyond genetic affiliations.
In 2022, Garcia celebrated its 50th anniversary